Mass and Small Media


Mass media refers to communication that potentially reach thousands of people often via broadcast media (radio, TV). Small media refer to communications that are produced in a standard format but often distributed onsite or locally (books, pamphlets, CDs, DVDs, recordings, and newspapers).

This content refers to BCC activities conducted in 2011.


TV and Radio:

  • ASF / PSI produced two television spots, aired between July and September 2011, and additional television spots, in collaboration with health centers and providers, for widespread use in the waiting rooms to promote the adoption of modern and long term family planning methods.

Examples of ASF/PSI Behavior Change Communication Materials:
Click images to enlarge


Courtesy of Association de Santé Familiale ASF/PSI

Association de Santé Familiale ASF/PSI | Website
More information about this video or about the organization:
Elizabeth Regan:
Melanie Spence:
Pour des informations générales: +1 202-785-0072
Pour des informations sur les médias, veuillez contacter Ryan Cherlin, Directeur du Bureau de Communication: +1 202-572-4580


TV and Radio:

  • In 2011, ABEF produced a radio spot that was broadcasted daily on two radio stations. In 2011, the organization produced a television commercial, six television shows, and four radio spots.


  • n 2011, ABEF distributed 15,000 posters and 15,000 leaflets, some of which were produced specifically to raise awareness on ABEF activities.


  • In 2011, ABEF produced CDs, DVDs and cassettes (approximately 22 designs) as a part of a series called Mama Mabat.
Promotional Items:
  • ABEF distributed 370 T-shirts, 370 vests, bags, boots, and equipment demonstration in 2011.


TV and Radio:

  • UNFPA produced a radio spot with a local theater group, although still in preliminary stages, and a television spot in 2011, both on family planning. UNFPA produced print and communication materials as required by the Ministry of Health.


TV and Radio:

  • In 2011, the organization produced two radio broadcasts on fertility awareness methods (Two Days Method and LAM) for the show Dites Nous Docteurs on a radio station called RNTC 2. Conduite de la Fecondité also produced radio spots for antenna A and LD Kabila radio stations in collaboration with two theater groups.
  • The organization created family planning flipcharts for its own use and sale to other organizations. Conduite de la Fecondité also created a pamphlet and a notebook to support the use of the Two Days Method and the Standard Days Method, including a personal calendar to track fertile days.



  • C-Change produced family planning conversation guides, in affiliation with PNSR, and distributed them to 1000 relais communautaires. The organization is also in the process of developing a family health record form.

À partir de 2012, le théâtre de sketchs satiriques risque de s'arrêter en raison du manque de financement.



  • DKT has produced and distributed leaflets on OK condoms.