Demand creation refers to organized activities intended to stimulate a latent interest or generate a new interest in birth spacing/limiting and in using FP services. Demand refers to the sense of desire or motivation to act.
Organizations that have played a leadership role for behavior change communication (BCC) for family planning in the DRC include:
To date, demand creation has comprised four types of communication promoting social marketing brands and family planning: (1) interpersonal communication/counseling (with service providers at health facilities and with friends and relatives), (2) community mobilization, (3) electronic media- mobile phones, and (4) mass and small media – radio broadcasts, TV spots, printed material, theater, and recordings.
All data for demand creation in the DRC was retrieved from
the following report:
Kayembe, Patrick, Dikamba, Nelly, & Mafuta, Eric. (May 2012). Mesure de la Dynamique de Planification Familiale dans la villa de Kinshasa: Approvisionnement, Stimulation de la Demande et Couverture de l'Offre des Methodes Contraceptives.